Regardless of how much information you get about paying customers, it is not enough to run a successful business. It is unlikely that all those people coming and going pay for something, so you want to be privy as to what has transpired that made them leave without transacting with you.
CountWise usually points to the following culprits:
How many people visit your establishment.
One of the primary functions of a people counter, as the term already suggests, is to provide you with an accurate count of the traffic in your business. This alone already gives you an insight as to how many people are coming and going, which then results in the knowledge of how many of them stay to do business with you.
The difference between “just visiting” and “paying” visitors.
Through the use of people counters, businesses have a more accurate means to measure Key Performance Indicators (KPIs), which are the qualities of and actions taken by employees necessary to do their job efficiently. These play huge roles in how well they can convert “just visiting” customers into “paying” clients.
By knowing exactly how many people enter your business, how many of them leave without taking any kind of action (purchasing products or paying for services), and how many of them stay for a transaction, you will have a clearer idea on what you can do to improve the latter.
Areas you need to improve to push your conversion rates higher.
How your employees are communicating with visitors, how long the queues are, or the length of time a transaction is completed – all these contribute to your business’ conversion rates. When one of these fails to meet standards, you can expect to deal with conversion difficulties.
All in all, since the use of a people counting program provides you with insight as to the before (what happens prior to a customer making a decision) and after (what the customer’s actions are) situations, you can use this information to improve the areas that pull your conversion rates down.