Category Archives: Online Business

Franchising Facts: What You Need to Know

Franchise word conceptWith the tough competition out there, it's hard to come up with a unique business idea. It seems like anything you've thought of, someone else has already done it before you. Unless you come up with a revolutionary product or service, there's a high chance that you will just be copying someone else's idea. But what if instead of copying someone else, you work with them? 

The Middle Ground 

You're not buying a new business. You're not starting from scratch, either. Franchising is the perfect middle ground for entrepreneurs who want to get a headstart, but who cannot afford ownership of a business with an established name. When you franchise, you are getting a license to use the trademark and operate under that business name. In return, you are paying the franchisor an initial fee for the use of their trademark, as well as ongoing royalties for as long as you own the franchise. 

How to Franchise Your Business 

Big companies like McDonald's has been offering their business for a franchise for years. This has helped them expand to more areas, and has increased their profit through the years. Now, McDonald's is practically everywhere. If you're looking into offering your business for franchising, you will need to talk to your lawyers and bookkeepers about the decision. 

Bookkeeping a franchise falls under a different category for both the franchisor and the franchisee, supportingstrategies.com notes. There is also the issue of management. The franchisor will provide ongoing support and help in training the staff of the licensed distributor. It is important for both the franchisor and the franchisee to understand that they need to work together, to avoid common mistakes associated with starting a new business from scratch. 

Franchising is a good opportunity for entrepreneurs who want to earn money from a business without committing many of the errors a first-time business owner commits. With guidance from the franchisor, a franchisee can get started easily. 

Top 3 SEO Writing Hacks You Can Do

Content SEO AcronymEven if you have a brick and mortar business in Provo, or anywhere in Utah, you need to go beyond content and copywriting as you venture your opportunities online. Writing content for your business website, blog, or even SNS accounts need considerations that are a definite if you want your pages to rank on search engines.

This is where search engine optimization (SEO) writing comes in. SEO can optimize content to make your site rank higher on search engines for a particular search term. Keywords are one of the cores of SEO writing, but with modern search engine analytics and algorithms in play, stuffing your content with too many of them can do more harm than good. To help you write content that ranks, here are some of the things you should consider:

Write for your target audience first.

Keywords are indeed necessary. Modern SEO writing, however, focuses more on the actual content — how compelling, authoritative, and shareable it is. Instead of calculating how many times a certain search term has been used, SEO experts in Provo say that content is now ranked by ensuring that your page is trustworthy and has authority. This means having well-researched content that your target audience will want to read and share.

Pay attention to your headline.

Unfortunately, in the world of content writing, first impressions matter. You type a search term and several results come up. Which one would be clicked first? Aside from the top result, users also tend to click more on those that have an interesting headline. Those that have specific message are among the ones popular with users.

Don’t forget about Meta description.

The text snippet you see appearing below a search result refers to Meta description, a short summary of what your content is. This is important since descriptions are what search engines and users use to identify why the search term appeared in your content and understand what your topic is about. As such, you need to create compelling Meta descriptions to give both users and search engines a clear idea of what your content is and why they should click on it.

SEO writing has evolved over the years and the way businesses should approach it has also changed. Know how to do it properly by following the above-mentioned advice.

Non-Profit Organizations And SEO

SEO When talking about search engine optimization (SEO), it’s easy to always think of businesses. As a matter of fact, that’s what a typical SEO company deals with: for-profit organizations. They optimize for specific keywords to rank their websites on search engines, be seen by potential customers, and earn more money. As for non-profit groups, they don’t exactly need this kind of service.

Or do they?

SEO for a Cause?

These organizations are almost always pushing for different humanitarian/environmental reasons. In their most basic forms, these groups exist to raise awareness about specific issues. If you can’t find them on search engines or social networks, where many people lurk these days, they can’t be seen. And it’s not like most of them have enough money to pay for TV ads. They’re non-profits, and TV ads cost a lot.

SEO is not rocket science. It’s all about getting found on the topmost of search engine results pages. That way, visitors looking for a particular keyword will probably click on the site, learn about the cause, and share that information with peers. But being found online is not as easy as it seems. Even non-profit organizations have competitors, just like their for-profit peers. The key to standing out amidst a sea of choices is by ranking for the right keywords. This is where SEO comes into play.

The Key to Being Found

Non-profits have to understand that if they have a website, SEO can make or break their cause in a digital age. People surf the web almost all the time when they want to find something. The most important thing to remember when it comes to SEO success is simple: try to see things from their perspective. What do they want? What questions are they asking? On the other side of the spectrum, an organization wanting to be found must try to answer if they fill these people’s needs and wants.

Folks won’t run out of causes they support. It’s the same with business, really. What matters most is that they quickly find an organization that aligns with their philosophies, and things will take off from there.

Digital Marketing Strategies You Should Be Implementing This 2017

Digital Marketing Strategies this 2017 in Denver

Digital Marketing Strategies this 2017 in DenverWith over 75% of the U.S. population connected to the World Wide Web, a good portion is actively using the Internet to make life decisions. Businesses are left with no option, but to expand their digital marketing campaigns. An effective marketing campaign that improves your online presence and sets you as an authority in your niche will give you a better shot at winning over more people.

Embrace Pay Per Click Campaigns

Pay-Per-Click (PPC) campaigns are a foolproof way to driving targeted traffic. All you need is well laid out landing pages and a PPC expert in Denver to help you get the best deals off your investment. This aggressive marketing will add people to your sales funnel almost instantly making it an ideal short-term solution.

Create Authority Content

Authority content in your niche will give your target audience a reason to hang around your website longer. The content will also give you a basis upon which you can build your SEO campaigns. Your visitors will trust you more if they believe that you are an authority to reckon with in your niche.

Don’t Ignore Social Media

Ignoring social media, in this case, means setting up a Facebook or Twitter account and letting it fend for itself. You will have to get a social media manager to constantly interact with your audience and leverage various social media advertising options to give you a deeper reach. Timely responses to queries on social media and lively interactions will create trust and will be a perfect resume to all new visitors who happen to stumble by your social media accounts

Content marketing, SEO and social media will still rule the 2017 digital marketing arena. Coupling these tested and proven ways with the quick acting PPC campaigns will give you access to more and more audience. It will be up to you to create the right sales funnel to ensure that you convert the better part of these into actual customers.

The Role of SEO in Branding

Search Engine Optimization For any business that wants to rank higher in the search engines, web optimization is a must. Being on the first page communicates to your existing and potential clients that you’re the most reliable site out there. Since people trust Google, ranking high helps build your brand credibility and brings you more business.

Here are more valid reasons to invest in SEO services in Temecula:

Consumers Perform Website Searches Before Making Any Buying Decision

Consumers first search for information on products and services, and they read online reviews before purchasing.  If your potential customers don’t find you anywhere online, you’re missing out on website visitors and leads.

Cost-effective Marketing

Since organic listings are substantially free, SEO provides a greater return on investment when compared to TV commercials, newspaper ads, and traditional mail-based advertising.

Winning at SEO is the gift that keeps on giving. What this means is that once the search engine ranks your site high, you neither need to pay per click nor allocate an advertising budget. While social media may improve your brand image, SEO remains the bedrock of your online presence.

SEO Makes Your Business Stand Out

With over 200 million websites, each fighting to stand out, SEO brings your website more traffic and sets your brand apart from the rest. Use analytics and tracking tools to determine how many people are visiting your site. By bringing customers right at your doorstep, SEO creates a positive impact on your sales.

Increased Brand Awareness

Having a higher ranking means more people get to see the name of your company. They become familiar with your services and products, even if they don’t make a purchase immediately. There is no better way of marketing than this.

Establishing an SEO strategy is one of the most important components of online branding.

Designing a Packaging Label That Drives Sales

Packaging LabelsMerchandisers and customers often overlook good packaging design; they don’t know that it can change the way a product looks like. Create a good packaging design and know how it can boost your brand and overall sales performance in this article.

Use Typography to Your Advantage

Apart from visually communicating your brand, typography also plays a huge part when it comes to marketing your product. Typography is such a transformative element in the graphic design that choosing the right type and technique can instantly change the look of your merchandise. It can even sell to a particular market, allowing you to target the audience you really want. Determine the right typeface for your brand by identifying your market and the message you want to convey. In addition, make sure that it reads well even when in an actual product.

Be Honest to Your Customers

Clients and designers typically aim to project a product in a perfect way. They do this by using convincing texts and adding images that poorly illustrate their merchandise. If you’re depicting your product ten times better than it actually is, then you’re only misleading your customers. Doing this disappoints them, which may lead to poor sales performance and bad brand image. Be honest. Through packaging labels, Unimax explains that you can represent your product in the best way possible without having to alter its specifications and look. Improve your product to some degree but avoid turning it into something different.

Differentiate it from Competitors

You think you’ve created a packaging design that suits your brand. But ask yourself, “Is it one-of-a-kind? Does it look good on grocery shelves?” There are hundreds, even thousands of competitors in the market and there’s a huge chance that you have the same — colour, text and layout-wise — packaging design. Prevent this from happening by visiting grocery aisles and checking your competition. Determine which designs work or not, and imagine your product on the actual shelves. Doing this sets your brand apart and prevents your customers from getting the wrong product.

Packaging design allows you to properly communicate your brand and product, which is why it is important to create a clear and effective one. Make sure that it represents your merchandise while adding a few details that can boost your market’s interest.

What Your Website Lacks: Legitimacy and Effectiveness

Web DesignYour business website could be the key to your success. Even startup companies these days have to have a website where people can easily know more about your business. Not only does it make your business look legitimate, it may also serve as a medium to sell your goods. Some companies even set up online stores for easier purchase if it fits their product or service. This is why you need to get an experienced web designer.

LiveLongDigital.com.au says designing a website is not just about having a page where people can find your product.

Here are some other things your website should have for it to be effective: 

Blog or Newsletter

People do not just buy a product because they need something out of it. Apart from quality, they need to develop a sense of trust between the makers of the product they like. You cannot simply be a faceless store selling an item. You need to develop a relationship with your consumers so you are sure they will keep continuing to buy your products. Having a blog or a newsletter can give your company a face behind the product that they enjoy. It keeps them up to date on the developments of your company.

Links to Social Media

Everyone these days are on some platform of social media. You can use this to your advantage, as it allows you to reach more people. Gone are the days when the only place you can make people aware that you exist is through television commercials. Even ads these days are available online. Select a platform that suits your product or service and use it to connect with your target audience.

Adding these things to your web page can make your company look more genuine and not a scam. Earning people's trust is necessary if you wish to succeed in business.

Get Your Site Traffic Up and Running with these Tactics

SEOWith the kind of saturated market almost every business niche belongs in, business owners definitely have it hard, what with so much competition out there. Fortunately, as long as you smarten up on your business marketing and advertising strategies, you can have the break you deserve and make it to the head of the pack.

One very important part of any modern marketing and advertising campaign is building and maintaining a website that not only catches the interest of consumers but also make them want to stay longer and take action. With a well-developed website and the correct elements to go with it, your business can reap the following benefits:

Significant rise in visibility.

You can take a pick from a wide array of digital advertising and marketing strategies to boost the traffic that goes to your site. From PPC (pay-per-click) management services to AdWords ads, Google Search Ads, social media ads, and Bing ads among many others, all these can help you get up your chances of becoming more visible to your target market. You just have to make sure that you do them the right way, or invest in the services of professionals.

Better customer perception, reaction, and experience.

Once you have gained the upper hand in terms of online visibility, you can then expect an increase in both your online authority and credibility. This will then pave the way to considerable improvements in how consumers perceive your business. Well-developed digital advertising campaigns also deliver higher rates of customer action and of course, better customer experience.

It is extremely important for your website to remain active, or you will have no means of capturing the attention of your target market. Thus, you should seek the help of professionals who will guide you to the right path to take when it comes to the most appropriate traffic-increasing, visibility-improving, and customer-experiencing enhancing strategies.

There’s More to Content Than Just Hitting the “Publish” Button

Content WritingFor some writers, creating a new blog post signifies the end of their work. Once they click the “Publish” button, that’s the end of it.

On the contrary, it’s not.

The work doesn’t end after your write and submit your articles. Your to-do list stretches after posting it and comes with follow-up tasks, which promote better visibility and engagement.

Following the suggestions below maximizes blog post value.

Never Stop Revising

The best blogs are the results of numerous drafts. According to PayPerContent, provider of content creation services, quality pieces undergo endless revisions. If you think otherwise, might want to re-read and reconsider your article before posting.

Investing some time in editing avoids misspelled words, wrong grammar, and out of context thoughts. Reading your draft aloud also helps. By proofreading and revising multiple times give you an error free content.

Share to ALL Platforms

Content is useless if no one reads it. Instead of just letting it sit on the site, share your blog post right after publishing.

Social media platforms are the best places to start. Use your Facebook and Twitter account to your advantage by sharing the blog link. Other than getting visits, it also allows early traction. As you spent hours writing the article, spare a couple of minutes promoting it to receive maximum exposure and user engagement.

Link from Old Posts

If your site has a number of evergreen content that receives multiple clicks and shares, use these to your advantage. Old posts can help in driving more traffic to new posts. Go back to your most popular content and find ways to incorporate links towards your latest post.

Apart from increasing direct traffic, linking older blogs builds a stronger framework for your visibility.

Publishing good content is not enough; don’t be satisfied with just uploading pieces online. Running the extra mile does wonder for you and your website.

Are Pizza Vending Machines the End of the Pizza Industry?

Pizza Vending MachineIt seems that the national food, the good old’ sloppy hamburger, is about to be overrun by pizza soon enough—as the first pizza vending machine is about to go mainstream.

According to Pizzeria Vecchia, the first ever pizza machine in the United States is referred to as the “Pizza ATM.” But, instead of shooting out bills, it will provide hungry college students in Xavier University with some homemade pizzas fresh out of the machine.

What You Need to Know

Concerns over this almost absurd vending machine have recently made rounds where it was reported that Paline, a European Company, started this innovation. But, apparently, the whole vending system isn’t yet fully automated. And the reason the Pizza ATM is located near the kitchen of the Xavier University is because the pizza itself is still prepared by the staff in the college. So, what’s happening here is that, chefs still bakes the pie and then feeds it to the machine for distribution.

A Trend that Can Boost the Industry

At a glance, the invention of pizza machines could easily mean the obsolescence of pizza places—but in application—the Pizza ATM can instead raise the cheese and tomato industry to higher levels. The mainframe of the machine is capable of processing 70 pizzas at once. This is exciting news for a lot of restaurant chains because it translates to faster service. The service crew can feed in premade pizzas even before their shops open and leave the machine outside for a 24/7 operation.

Small Beginnings for a Huge Crowd

The Pizza ATM in Xavier University has encouraged not only its students to try the service, but also anyone looking to verify if the vending machine can really match the actual thing. Currently, a 12-inch pizza cost around $9 to $10 depending on the additional toppings.

“We were looking for a cost-effective way to solve this problem of having a late-night pizza option on campus. We liked the idea of being the first school to have this high-quality machine,” Xavier Assistant Vice President Jude Kiah said in the interview.