Conversion rate optimization (CRO) has grown to be one of the most important aspects of today’s online marketing. However, there are two sides to conversion optimization. You get to perform tests, measure the activity, and select a winner that will give the best conversion rate for your business. The options could be signing up for a demo, buying products, or signing up for an email list.
While marketers give you elements to measure before making a decision, these measures can be taken too far. Numbers don’t always reflect quality. Here are some mistakes you might be making.
Your website is not ready for CRO
PR Caffeine says it’s important to reach out to your audience online. A lot of marketers will tell you every website can benefit from CRO, but that’s not always the case. If you haven’t tested the true product market, you’d rather spend time improving your product before implementing CRO strategies. Ultimately, what you’re offering will have a huge impact on your conversion rates.
Your advertisements do not match your experience
Most website owners believe they’re offering the best deal, so they end up with ads that over-promote. Once users see the content, they are disappointed to find that you don’t have the experience or the information to back it up.
According to Facebook, customers don’t like click-bait articles — those that promise one thing but never quite deliver. They will leave and never come back. Invest in learning more about the product you’re offering to be able to present value to your users.
You neglect external factors
While redesigning your website can significantly make a huge difference in improving your site’s design, it can end up affecting your conversion rates. When new users are supposed to relearn how to use your site, they’ll end up leaving. Other external factors such as new technology implementation, a positive press release, or a major disaster could have an impact on your conversion rates.
Conversion rate optimization helps your business improve its revenue. Avoid these CRO mistakes that could negatively affect your business in the long term.