One of the biggest changes that had happened to the small business industry during the last 15 years is the way they promote their brand since most of them do it online now.
Before the surge of social media sites and recognition of commercial websites as the next big thing in promotion, businesses endorsed their product and services using traditional media – newspaper, radio and TV ads, as well as direct mail. Now, most of them want to jump on the search marketing bandwagon in hopes of targeting a niche market.
The thing is, however, many small businesses have no idea where to start. As a reseller, you can help in this aspect.
Promotions and Marketing
A great way to introduce small businesses to a vast pool of potential customers is through online promotions. An article on Forbes reveals that establishing a business’ online presence through various social media platforms can help gain access to a new market. This, however, is not enough because they still need to establish their brand through their own website.
They can direct traffic from social media channels and search results pages to their website, where they can make their comprehensive sales pitch. To make this possible, they would need to implement various SEO techniques and methodologies.
Get an SEO reseller program and market these to small businesses, showing them what it means to implement these for the benefit of their brand.
According to Entrepreneur, SEO efforts make small businesses become more visible to their target audience.
So, what can you gain from all of this? You can earn either through commissions or markup price, or in some instances, both. Also, you can establish your own website where you can advertise various SEO packages and market to small businesses. Apart from these, you will gain the trust of your clients and help them succeed in the market.
Advances in Internet technology have opened many opportunities for both small businesses and aspiring online marketing specialists. Small businesses would now be on an equal footing with giants belonging to the same industry. For your part, apart from helping small businesses achieve their online goals, you will also be earning a decent income. Given these scenarios, everybody wins.