Blogging can be a useful tool to make your opinions known, or to simply let other people know what’s up with your company. Blogs can also be an effective medium to promote an idea, relate to others, and be present in the blogosphere in general.
But what if nobody is reading or even visiting your blog? Here’s what you can do to get more exposure:
Share on Social Media
Social media has blown up in recent years. Even companies take time and effort to establish their presence on social networking sites.
Share your posts on your Facebook or Twitter accounts. If you already have a decent number of followers, you may be surprised to see your traffic go up once you do.
Social media will also keep you updated with the latest trends. It can provide more ideas for your content, adding uniqueness, relevance, and freshness to your post.
Get Help from SEO Experts
Consider search engine optimization, says purpleclick.com. No idea how to SEO your visibility efforts? No worries, you can hire a specialist to do it for you.
Some blogs have great content, but they are buried beneath search engine results. By tweaking your blog site’s construction, it may show up higher on results and boost your exposure.
Be fresh. Be engaging. Be original. Search engines know when content is just plagiarized or not.
When a site is full of copy pasted content, there’s a significantly lower chance that it’ll show up on search results. Plus, there’s a pretty good chance your readers won’t appreciate a plagiarized post.
Blogs are supposed to be personal at least and advertorial at most. We can liken blogging to fishing: the more hooks you have, the more likely you are to catch a fish.
With the right content and a little technical boost, it’ll be far easier to attract readers and maximize your presence.