When talking about search engine optimization (SEO), it’s easy to always think of businesses. As a matter of fact, that’s what a typical SEO company deals with: for-profit organizations. They optimize for specific keywords to rank their websites on search engines, be seen by potential customers, and earn more money. As for non-profit groups, they don’t exactly need this kind of service.
Or do they?
SEO for a Cause?
These organizations are almost always pushing for different humanitarian/environmental reasons. In their most basic forms, these groups exist to raise awareness about specific issues. If you can’t find them on search engines or social networks, where many people lurk these days, they can’t be seen. And it’s not like most of them have enough money to pay for TV ads. They’re non-profits, and TV ads cost a lot.
SEO is not rocket science. It’s all about getting found on the topmost of search engine results pages. That way, visitors looking for a particular keyword will probably click on the site, learn about the cause, and share that information with peers. But being found online is not as easy as it seems. Even non-profit organizations have competitors, just like their for-profit peers. The key to standing out amidst a sea of choices is by ranking for the right keywords. This is where SEO comes into play.
The Key to Being Found
Non-profits have to understand that if they have a website, SEO can make or break their cause in a digital age. People surf the web almost all the time when they want to find something. The most important thing to remember when it comes to SEO success is simple: try to see things from their perspective. What do they want? What questions are they asking? On the other side of the spectrum, an organization wanting to be found must try to answer if they fill these people’s needs and wants.
Folks won’t run out of causes they support. It’s the same with business, really. What matters most is that they quickly find an organization that aligns with their philosophies, and things will take off from there.