There is no other institution like school. People who go to school seem to all have different perspective about their alma mater, making you think if they really went to the same school. However they want phrase it, former students will all tell stories as if they went to another school.
Yet, many times a young teen would blurt out how school sucks; something many young people know. No doubt chaos would ensue if ever students have a gap year, in the middle of finishing primary school. Not only would you have millions of young people doing nothing, you give them time to do something bad. What a school lacks, therefore, is a powerful branding.
Power of Branding
Branding is powerful, as fans of Apple can testify. People lining up to the newest version of the iPhone is one example of branding’s influence. If there is anything that deserves that kind of attention, it is schools. Uniforms, for one, are the most recognisable school item and may be the best subject for branding.
School uniform suppliers could provide garbs that are source of great pride. Furthermore, manufacturing is easy now and school branding can expand to school bags, school ads and other items where the logo of the school is present.
Education has transformed society in countless ways. It is evident when looking at all what humanity has achieved.
Nelson Mandela said it best: “Education is the most powerful weapon which you can use to change the world.” No doubt, the great leader knows as a lawyer how education played a central part in his rise as an international icon.
On the other hand, where education is wanting, crime increases. Victor Hugo said it best: “When you open a door to school, you close a door to prison.” It is no accident that in many parts of the world, lack of education is pushing youth to lawlessness.
In a society that is constantly having to convince the youth to attend school, branding could be the key. Sooner than later, the hope is that educational institutions will adopt unorthodox methods of keeping a student and a non-student interested.