The holidays are just a few months away. As a business, you should start thinking about what kind of corporate gifts you can send out this year. The holiday season is that time of the year when you want to give your clients and associates a thought about your business.
Whilst sending corporate gifts can be a great marketing strategy, you still want to show your clients and partners your sincere appreciation for their loyalty to your business. As such, you should avoid run-of-the-mill gifts that every other company sends out. You can increase your company’s image and reputation by sending gifts that are well thought of but not overtly gimmicky.
To help you, here are some ideas that you might want to keep in mind when choosing corporate gifts:
Keep it friendly and ethical.
There is a thin line between gifts of appreciation and gifts of influence. As such, ensure a good timing when sending out your gifts. For example, avoid sending gifts when you are beginning or in the middle of a business transaction. Holiday seasons, such as Christmas and Halloween, are great occasions to use without looking like you have an ulterior motive.
Choose an appropriate corporate gift.
Choose a gift that your recipient can use or consume. As early as now, start researching on gifts that can help boost your business and strengthen relations.
A selection of gourmet food in a gift hamper from Gold Coast’s best makes a perfect gift for a business partner. You should not give a gift of the same quality to a customer, though. Getting a gift that is too expensive for a client might simply send the wrong message.
Key chains, mugs, and the like perfect gifts for clients. If you want to be a little more creative, think of a small item that they can relate to your own product or industry. For example, customised bottle openers can be a good corporate gift if you own a beverage company. Send gift cards or discount coupons, along with a thank-you note.
Gratitude is part of business etiquette. If you do not know how to show appreciation, your clients and corporate partners might just feel the same. Remember, it is through gratitude that lasting relationships are built.