Product manufacturers owe labels a great amount of gratitude. Many of them are able to build their identity because consumers recognised who they are through the little paper or plastic wrapped around their commodities.
As time progressed, labels became a much more important part of product and brand development. Not anymore exclusive to being markers, you can now have an array of labels, basically anything that you can stick to a surface, to use in other products, packages and parcel. Identification labels are a good example because you can use it for everything. As long as you can close something with it, wrap it around or even warn of dangers, it has a purpose.
The industry, however, is the last example of progress. As prominent as labels are, it has remained faithful to its tried-and-true recipe for success.
Parallel Growth to Printing Technology
The introduction of inkjet printers in the 80s is label-making’s biggest revolution. Printing up to that point was manual and all of a sudden, it was possible to make the labels as large as an A4 paper with minimal manual labour. From then on, computers became a household item, printers shrunk and labels were suddenly a business interest.
Now, there are dedicated systems to label printing. These purpose-made printers are the solution for large-scale jobs that require immediate delivery. You can always have professional label makers do the work, but it is nice to have the option to do it yourself, as queues will take the time you do not have.
Labels are easy, simple, but without them, it would have been more expensive to be noticeable. It would mean printing directly on the packaging and whether you are dealing with boxes and bottles, merely producing bespoke packaging supplies will cripple your budget. Labels, then, let you create your own presence on the shelf for a fraction of the cost.
There is not much to label making because it serves a direct purpose. Maybe it will become a collectible one day, but as soon as you put it on a product, it is already useful.